Ciao, I'm Jane

Copywriter, climber and calligrapher

I’m guessing you’re here because you’re looking for some words for your business. But more than that, you’re looking for someone who will “get” your business, someone who will listen to you, get to the heart of what is amazing about what you do and give you words that look and feel good for you and your business.

Well, hello there, I’m Jane and if ^that^ is you, then I think you’re in the right place.

I’m a copywriter and translator.

I write words to spark genuine connections, so your customers feel like part of your family (in a good way!). That means you can feel good about the business you’re doing because your customers are choosing you for all the right reasons. They’re happy about buying from you, and you can feel happy knowing that you’re helping the right people.

Let's get the ball rolling

I love writing words that capture the essence and uniqueness of your business.

Words that sound like you, only better.

Words that work hard to get customers to love what you do.

I believe in writing copy that empowers people. I don’t believe in using words to manipulate people to invest time or money in anything, but in using words to create a genuine long-lasting connection between you and your ideal customers. So they feel understood and feel good about choosing your products or services.

(Practise what you preach, right?

This also means I will be honest with you about the copywriting you need, based on my experience and expertise. I’m not going to write anything unless I genuinely think it can help your business.)

And if I don’t think I’m the right copywriter for you, for whatever reason, I’ll tell you. And I’ll do what I can to point you in the right direction. Hakuna matata.

Ready for some sparkling hard-working words for your business?

Let's talk

How did I get here?

I have been translating from Italian to English since 2014. I’ve translated a LOT of copy, from websites to brochures, press releases and a fair bit in between. But something often niggled at me. I got the feeling that the copy I was translating wasn’t ever going to work in either language. So I decided to learn how to craft effective copy...

How to write words that put a business in the spotlight (without being boring).
How to adapt words for different brand personalities.
How to engage customers, get emails opened, get buyers clicking ‘buy’.
How to give the right information at the right time so your customers will trust you.

So now I can do it for you.

When I’m not writing, you might find me climbing, cooking or practising calligraphy. I’ve spent 2 months in the jungle of Belize, 10 months in the humid heat of southern Mexico, 3 years in the awe-inspiring Italian Alps...and now I’m back where I grew up, in Hereford, with my charming husband and our two wonderfully wild children.