Brand Voice Guidebook

To give you the clarity and consistency your writers need, paving the way for copy that is true to your brand. (With minimal edits. Yay!)

Maybe you've got a strong brand identity, but it's getting lost in your copy because everyone on your team has their own view on what your brand voice is.

Or maybe you're not sure what your brand identity is but you know that if you can dig out your brand voice, you'll be able to connect with your customers in a way that feels authentic. Finally.

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What's included?

Not just some fancy adjectives in a fancy-pants PDF. Your Brand Voice Guidebook is designed to be a practical, useful and detailed enough (but not over-the-top) guide for everyone and anyone who writes, edits and approves your brand copy. (A familiar friend, just like my dog-eared Aosta Valley rock climbing guide).

And it's editable*.

(*Not edible. Editable! So you can add to it as your brand voice evolves over time.)

Overview

Your brand voice is the expression of your brand personality. So we need to understand that first.

Your guidebook will describe and define your brand personality. It will also give you an overview of your ideal customers and your products or services.

Examples

Examples of content that showcase your brand voice to a T. As well as examples of copy choices that work, and ones that don't. Real-life practical examples. Your copywriters will LOVE you for it!

Measurable patterns

From words choices to commonly-used phrases, as well as patterns of the cadence and rhythm of your copy.

Space for Creativity

Constraints are the key to creativity. By laying down the rules about how to write in your voice, you create the ideal conditions for your writers to be more creative. So your voice will evolve and grow, and let your business do the same

The Brand Voice Framework

(OK, so I still need to think of a cool name for this.)

Your brand voice is made up of the words, the rhythm, the themes, the patterns, the look, the emojis (or lack of), the tone, the register and the grammar of how your brand talks.

By describing and defining all this, as well as how your voice changes in different situations, you have the ultimate guidebook so your brand voice never gets lost or stranded on a hillside again.

Brand Voice Guidebook Packages

Personal Brand Voice Guidebook

For small, personal brands with big personality who need more clarity on how to write like themselves

Full Brand Voice Guidebook

For growing brands using words in more ways and more places who need a solid brand voice framework to keep writers on the right track.

Other Voice-y things I can do for you

Additional voice training for your writers, to make sure they know how to use your brand voice guidebook in the best way.
Voice Repair Service - if you've got some copy that feels off-brand but you can't work out why, send it my way and I'll get it sorted for you.

Ready to make writing on-brand so much easier?

I was born ready