How to avoid greenwashing in your product copy
It's no surprise that outdoor-loving consumers usually care about the environment, and if you as a brand can show that you're making...
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Jane Nizi
- Dec 6, 2023
- 3 min
Brand Voice Rewrite: Keela product description
See what happens when I rewrite a Keela product description in 3 different brand voices.
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Jane Nizi
- Nov 3, 2023
- 4 min
Different voices for outdoor brands
Imagine a world where outdoor brands have bolder personalities... Let's have a look at why so many outdoor brands sound the same. And...
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Jane Nizi
- Apr 28, 2023
- 4 min
5 Steps to writing the best product descriptions
Whether you’re retailing someone else’s products or selling your own brand stuff, it’s kinda nice to tell people a bit about what it is,...
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