nizijaneFeb 84 min readHow to avoid greenwashing in your product copyIt's no surprise that outdoor-loving consumers usually care about the environment, and if you as a brand can show that you're making...
Jane NiziDec 6, 20233 min readBrand Voice Rewrite: Keela product description See what happens when I rewrite a Keela product description in 3 different brand voices.
Jane NiziNov 3, 20234 min readDifferent voices for outdoor brandsImagine a world where outdoor brands have bolder personalities... Let's have a look at why so many outdoor brands sound the same. And...
Jane NiziApr 28, 20234 min read5 Steps to writing the best product descriptionsWhether you’re retailing someone else’s products or selling your own brand stuff, it’s kinda nice to tell people a bit about what it is,...