Product descriptions and category page texts for outdoor and active brands
SEO-optimised product texts
First things first. We've gotta get people on your website.
That's why I'll optimise your product copy using a mixture both short and long tail keyword phrases that fit in naturally into your copy. The focus of your copy will always be connecting with your customers in your brand voice, but that doesn't mean we can't throw in some treats to please the Google elves.
Brand Voice Copy
Competition is tough in the outdoor industry. With everyone fighting to sell the most eco-friendly, most lightweight, most high tech, comfiest, coolest, warmest gear and apparel out there, how do you stand out?
With your brand values and personality.
That's why brand voice is such an important part of any copy project I work on. Especially yours ;-)
If you've got a super strong voice and values, then I'll make sure your copy is consistent with your brand voice. Not just by "feeling the vibe", but by actually measuring your voice and what makes it unique. If you have a brand voice guide, I'll use that, but chances are, I'll do chunk of my own research into your brand voice too.
If you're not so sure about your brand voice, that's cool too. I'll ask you some fun questions to define your personality and understand your values, and we'll bring out your brand voice from where it's hiding.
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Product Copy Packages
1
Flagship range package
£480
8 x product descriptions plus 1 category page text
(usually between 100 and 300 words)
This includes:
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Brand Brief – questionnaire plus call (up to 90 minutes) To get to know your brand and voice, so your copy fits in with your overall brand messaging and feels right, and sounds right.
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Project Brief – questionnaire plus call (up to 90 minutes) to understand all the essential information about the products
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SEO optimisation – keyword research, keyword optimisation of texts plus writing of meta titles and meta descriptions for each product
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Brand Voice Analysis – so your copy sounds right for your brand. (This isn’t just intuition btw. )
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Voice of Customer research – to ensure we’re using words that really connect with your customers
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Up to 2 rounds of revision
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Final copy proofread and ready to start getting you more customers
Timescale: approx. 4-8 weeks
Your new copy can be repurposed for other digital marketing, like social media posts, email newsletters as well as print materials.
2
Launch package
£1600
15 x product descriptions (usually between 100 and 300 words)
2 category page texts
3 email newsletters to promote the product launch
10 social media post captions
This includes:
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Brand Brief – questionnaire plus call (up to 90 minutes) To get to know your brand and voice, so your copy fits in with your overall brand messaging and feels right, and sounds right.
-
Project Brief – questionnaire plus call (up to 120 minutes) to understand all the essential information about the products and define the email and social media strategy
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SEO optimisation – keyword research, keyword optimisation of texts plus writing of meta titles and meta descriptions for each product
-
Brand Voice Analysis – so your copy sounds right for your brand. (This isn’t just intuition btw.)
-
Voice of Customer research – to ensure we’re using words that really connect with your customers
-
Up to 2 rounds of revision
-
Final copy proofread and ready to start getting you more customers
Timescale: approx 6-10 weeks
A full copy package to support your new season product launch. If you want to add on other deliverables, just ask!
3
Made-to-measure
Need more? Need less? Get in touch for a bespoke package.
All the above is brought together to give you product copy that:
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Connects with your customers
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Gets more eyes on your products
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Doesn’t sound blah, or like every other outdoor brand, but like the best version of your brand.
"Just wanted to add that we were really pleased with the tone and style of writing, it was everything we had hoped for!"
Lucy Evans, Webury Ltd, product descriptions and category page copywriting project