The
Trigpoint Framework
Great copy isn't written by getting in "the zone" and letting persuasive words flow from your fingertips. Just like climbing that 6c requires technique, strength and practice, to get copy that builds and nurtures genuine connections with your audience, you need some kind of process: The Trigpoint Framework.
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This approach uses 3 beacons to pinpoint what will make your copy work: your brand personality, your customers and your product or service.
How it works
The Trigpoint Framework (inspired by the iconic pillars we all love to find on our walks, used to map out the shape of Great Britain) involves deep-delving research to get to the heart of three elements - you, your customers and what you're selling - to map out your copy in the most effective way.
Why it works
Your customer needs to be able to recognise themselves in your brand and your products.
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Otherwise each word is a waste of pixels.
After all, you want copy that’s true to you, that connects with customers and that gets you results.